adnorm

Term indicating the percentage of readers of a particular publication who remember a particular advertisement in that publication; used in the Starch Reports published by the research firm of daniel starch and associates. The research is based on the size of the ad, the use or nonuse of color, the type of product, and experience with the publication. The adnorm represents a proportion of an established norm for similar advertisements. An adnorm of 10 would mean that 10% of the readers of a particular publication who remember ads of a particular type recalled the ad in question.