ADVA Optical Networking

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ADVA AG Optical Networking

Type	Aktiengesellschaft
Traded as	FWB: ADV
Industry	Telecommunications equipment
Headquarters	Martinsried, Germany
Key people	Brian Protiva (CEO), Anthony Maher (Chairman of the supervisory board)
Products	Wavelength division multiplexers, carrier Ethernet access products, network management software
Revenue	€310.9 million (2011)[1]
Operating income	€13.2 million (2011)[1]
Profit	€16.9 million (2011)[1]
Total assets	€259.9 million (end 2011)[1]
Total equity	€136.0 million (end 2011)[1]
Employees	1,300 (end 2011)[1]
Website	www.advaoptical.com

ADVA Optical Networking is a telecommunications vendor^[2] that provides network equipment for data, storage, voice and video services. ADVA Optical Networking has a global workforce of over 1,000 employees and its Fiber Service Platform (FSP) has been deployed in more than 250 carriers and 10,000 enterprises.^[3]

Corporate history

• 1994: ADVA Optical Networking was founded by Brian Protiva, in Martinsried/Munich, Germany. Funded by Egora Holding,^[4] the company’s initial focus was the development of Wavelength Division Multiplexing (WDM) technology,^[5] designed to provide enterprises, including banks, insurance firms and utilities, with high-bandwidth network connectivity.
• 1995: ADVA Optical Networking launches its first product - the Escon Multiplexer. This product was used by Westfälische Landesbank.
• 1996: ADVA Optical Networking adds sales offices in mainland Europe and one in New Jersey, USA.
• 1997: ADVA Optical Networking sells media converters to its first carrier customer – COLT Telecom Group.
• 1998: ADVA Optical Networking launches its second product generation – the Optical Channel Multiplexer (OCM).
• 1999: ADVA Optical Networking launches its third generation of products – the Fiber Service Platform (FSP) I and FSP II.
• 1999: ADVA Optical Networking makes an initial public offering (IPO) on the Frankfurt Stock Exchange.^[6]
• 2000: ADVA Optical Networking launches its fourth generation of products – the FSP 3000 and the FSP 500.
• 2000: ADVA Optical Networking acquires Storage Area Networks Ltd., Cellware Broadband Technologie GmbH, FirstFibre Ltd. and Siemens Norway * Telecom R&D Division.
• 2001: ADVA Optical Networking opens an R&D, production and administration facility in Meiningen
• 2001–2003: ADVA Optical Networking builds market share in North America and Asia, signing OEM agreements with Fujitsu and Hitachi Ltd.
• 2003: ADVA Optical Networking launches the FSP 1500, a Generic Framing Procedure (GFP) next-generation Synchronous Digital Hierarchy (SDH) access solution
• 2004: ADVA Optical Networking acquires Metro Packet Systems, Inc.
• 2004: ADVA Optical Networking launches its first FSP 150 Ethernet access product.
• 2006: ADVA Optical Networking acquires Covaro Networks, Inc. and Movaz Networks, Inc.
• 2008: ADVA Optical Networking achieves annual revenue of EUR 217.7 million.
• 2009: ADVA Optical Networking achieves annual revenue of EUR 232.8 million.
• 2010: ADVA Optical Networking achieves annual revenue of EUR 291.7 million.
• 2011: ADVA Optical Networking achieves annual revenue of EUR 310.9 million.

Chief officers

• CEO – Brian Protiva
• CFO & COO – Jaswir Singh
• CTO – Christoph Glingener
• CSMO – Christian Unterberger

Acquisitions

2000

• Siemens Norway Telecom R&D, Team Oslo, Norway^[7]
• First Fibre Ltd., York, UK^[8]
• Cellware Breitband Technologie GmbH, Berlin, Germany^[9]
• Storage Area Networks Ltd., Cambridge, UK^[10]

2004

• Metro Packet Systems Inc., Wilmington, Delaware, USA^[11]

2006

• Movaz Networks, Inc., Atlanta, Georgia, USA^[12]
• Covaro Networks, Inc., Richardson, Texas, USA^[13]

Products

The FSP 150^[14] family. This platform provides intelligent Ethernet access solutions.

The FSP 3000.^[15] This platform is a scalable Wavelength Division Multiplexing (WDM) system.

The FSP Management Suite contains four pieces:

• The FSP Element Manager - a Local Craft Terminal (LCT) application to activate, provision and monitor individual network elements.

• The FSP Network Manager - an Element Management System (EMS) that provides end-to-end network management.

• The FSP Network Planner – a software tool designed to simplify the network planning process and save time preparing network configurations.

• The FSP Service Manager - provides the capability to quickly and easily manage the end-to-end delivery of business-aligned, high-quality services across networks.

Markets

ADVA Optical Networking focuses on two network markets: Enterprise and Carrier.^[16]

Enterprise Networks

This includes customers in vertical markets, such as research-and-education organizations, governments, banks, insurance firms, utilities and the media. Each segment has its own network focus, including:

• Business continuity^[17]
• Disaster recovery^[18]
• Continuous data protection^[19]
• Grid computing^[20]
• Network and application virtualisation
• Distance learning
• Collaborative working
• Server consolidation
• Data center connectivity^[21]

Carrier Networks

Carrier networks are undergoing a period of significant change. Business and residential customers are demanding access to high-bandwidth applications that are creating enormous data demands on today’s network infrastructure, including:

• Triple-play services^[22]
• IPTV^[2]
• Video on demand
• Video conferencing
• Online gaming
• Virtual Private Networks (VPNs)
• Ethernet services^[23]
• LAN services
• Mobile data services

Market share

In 2009, Infonetics Research listed ADVA Optical Networking as the industry leader (#1 position) in the Ethernet Access Device (EAD) space with a market share of 20 percent,^[24] Based on 2008 revenues. This market strength is also reflected in the WDM space, where Infonetics Research also listed ADVA Optical Networking as the #3 metro WDM provider in the Europe, Middle East and Africa (EMEA) region, as well as #4 both globally and in North America.^[25]

References

External links

• Official website

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