advance canvass
Barron's Marketing Dictionary:
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advance canvass
Technique used in retail advertising whereby retailers in a specific area are visited in advance of a new promotional campaign in order to generate excitement about the campaign and to gain their support. The aim is to arouse the retailers' enthusiasm so that they will work to sell the product.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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