advance renewal
Barron's Marketing Dictionary:
Top
advance renewal
Renewal of an individual magazine subscription received prior to the start of the publisher's regular renewal promotion. It may be in response to the publisher's own advance renewal promotion or other promotion vehicle such as a bind-in or a subscription agent promotion. An advance renewal may be a collection extension promoted along with the first bill on a credit subscription order.
Related Videos:
Top
advance renewal
Post a question - any question - to the WikiAnswers community:
Copyrights:
Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
Read more
Mentioned in
collection extension
(in marketing)
renewal-at-birth
(in marketing)
renewal promotion
(in marketing)
» More