advance start
Barron's Marketing Dictionary:
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advance start
New subscription that begins with an issue later than the current issue being served; also called preferred start or delayed start. An advance start may be done at the subscriber's request, or at the publisher's convenience as a rate base management tool. Advance starts are frequently assigned to Christmas gift orders, so that they will begin in January and expire during end-of-year renewal promotions. See also back dating.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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deferred billing
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start
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preferred start
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