Advertainment
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Advertainment
Advertainment is a portmanteau of the words advertising and entertainment. It was first used in 1999 by Patrizia Musso, an Italian professor of brand communication.[1]
See also
References
- ^ P. Musso, “Advertainment. La comunicazione pubblicitaria alle soglie del Duemila”, in Comunicazioni Sociali, N.2, Anno XXI, Aprile-Giugno 1999, Vita e Pensiero, Pubblicazione dell’Università Cattolica del Sacro Cuore (pages 246-256).
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