Advertiser

The best-known Adelaide morning daily newspaper, began publication in 1858 as the South Australian Advertiser (its title until early in 1899). It was founded by John Henry Barrow, editor 1858-73. In 1931 it incorporated its long-standing rival, the Register. Sir (John) Langdon Bonython (1848-1939) began the lengthy association of the Bonython family with the Advertiser when he gained employment on it in 1864; he bought into the newspaper from the 1870s, became editor in 1884 and proprietor in 1893, and retained personal control until his retirement in 1929. The Advertiser then became a public company (although the Bonython family retained an interest), which is now controlled by the Melbourne newspaper group, Herald and Weekly Times Ltd. Editors after Bonython include Sir Frederick Dumas (1929-53). In its early days the Advertiser was associated with conservative pastoral interests, but under Bonython identified more with SA middle-class and small business interests.

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