Operations Plan
BlueIsland.com will follow a three-phase start-up plan outlined below:
Phase One (Q1 2000)
- Create a demonstration website
- Refine product and services mix
- Secure seed funding
- Create proposal for strategic alliances
- Secure bids on website hosting and development work
- Alpha test prototype website on focus group buyer and sellers
Phase Two (Q2-Q3 2000)
- Secure venture funding
- Hire Director of Finance and Director of Marketing
- Secure strategic alliances with RAB, independent radio stations, and market research firms
- Secure strategic alliance with U.S. Chamber of Commerce
- Outsource website development
- Secure advertising and public relations agency
- Further refine website, add national market research data
- Launch marketing plan in San Francisco as "pilot launch site"
- Beta test website in San Francisco market with all participating radio stations
- Hire 16 personnel in the website development, customer service, marketing, and sales arena
Phase Three (Q4 2000)
- Go "live" with national website
- Launch national advertising and marketing campaign in top 10 major radio/wired city markets, including: San Francisco, Atlanta, Washington, Seattle, Minneapolis, Boston, New York, Chicago, and Miami
- Issue "value reports" for first month of operation to radio station partners
