The noun has one meaning:
Meaning #1:
an organized program of advertisements
Synonyms: ad campaign, ad blitz
| WordNet: advertising campaign |
The noun has one meaning:
Meaning #1:
an organized program of advertisements
Synonyms: ad campaign, ad blitz
| 5min Related Video: Advertising campaign |
| Wikipedia: Advertising campaign |
| Please help improve this article by expanding it. Further information might be found on the talk page. (August 2008) |
| It has been suggested that this article or section be merged into Marketing . (Discuss) |
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
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| Sales Effectiveness Test (business term) | |
| blurb (in marketing) | |
| insertion schedule (in marketing) |
| Advantages of media in an advertising campaign? | |
| How do the republican party advertise their campaign? | |
| How can a university launch an advertising campaign? |
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