Marketing Dictionary:

Advertising Federation of America

Association of professional advertising organizations (abbreviated AFA), which, in order to provide a broader base of membership for the exchange of information and ideas, merged with the Advertising Association of the West in 1967 to become the american advertising federation.

 
 
 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

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