Advertising Standards Authority

Type: Private
On the web: http://www.asa.org.uk
Employees: 120

ASA makes sure advertisers and direct marketers mind their Ps and Qs. The Advertising Standards Authority Limited (ASA) is an independent organization set up by the UK advertising industry to investigate consumer complaints and enforce decency and truth standards in the country's broadcast and non-broadcast advertising, as well as in direct marketing campaigns. The ASA, which receives about 14,000 complaints a year, is funded by levies placed on ad sales. It originally regulated non-broadcast marketing only, but in 2004, it broadened its reach when Ofcom contracted out to the ASA regulation of broadcast advertising. The organization was established in 1961.

Key numbers for fiscal year ending December, 2008:
Sales: $7.7M

Officers:
Chairman: Lord Gordon Borrie
Director General: Christopher Graham
Director Finance and Support Services: Phil Griffiths

Advertising Standards Authority may refer to:

• Advertising Standards Bureau (Australia)
• Advertising Standards Authority (Ireland)
• Advertising Standards Authority (New Zealand)
• Advertising Standards Authority (South Africa)
• Advertising Standards Authority (United Kingdom)

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