Adweek
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Advertising industry trade magazine published weekly in six regional editions (Eastern, Midwest, New England, Southeast, Southwest, Western) for the benefit of advertising professionals who work in corporate management, account management, creative management, media management, new business development, and marketing services, as well as company executives who have a special interest in advertising. Adweek is sold at newsstands and by subscription. Editorial content includes stories about creativity, client-agency relationships, successful advertising strategies, new advertising campaigns and all phases of the advertising, marketing, and communications industries. See also advertising age.
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Adweek
| Editorial director | Michael Wolff |
|---|---|
| Categories | global advertising |
| Weekly, with multiple editions:[1] Adweek - Eastern Edition Adweek - Midwest Edition Adweek - New England Edition Adweek - Southeast Edition Adweek - Southwest Edition Adweek - Western Edition |
|
| First issue | 1978 |
| Company | Prometheus Global Media |
| Country | United States |
| Language | English |
| Website | www.adweek.com |
| ISSN | 0199-2864 |
Adweek (aka Ad Week or Adweek - Eastern Edition) is a weekly American advertising trade publication that was first published in 1978.[1] Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.
Adweek publishes a blog, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.
As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3]
Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274).[1]
History
In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[4] The magazine stabilized in the 1990s[5]
In April 2008, Adweek's editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,[6] formerly of the Economist Intelligence Unit and eMarketer.[7]
References
- ^ a b c "Subject Search Results - Journal Finder", webpage: journalfinder.wtcox-4.
- ^ Elliott, Stuart (September 12, 1991). ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well. The New York Times
- ^ Stevenson, Richard W. (October 14, 1985). The Battle of Two Advertising Magazines. The New York Times.
- ^ THE MEDIA BUSINESS; Adweek Parent Acquisition Set.
- ^ Elliott, Stuart (November 10, 1998). ADVERTISING; Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue. The New York Times
- ^ "Fahey Named Publisher of Adweek", minonline.com, April 2008, min-6907.
- ^ "Adweek ups Alison Fahey to publisher, Mike Chapman to editor", TVNEWSDAY, April 23, 2008, tvnewsday.com webpage: TVNewsday-44.
External links
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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