Aero is a milk chocolate bar filled with bubbles of air, made by Nestlé and primarily sold in the United Kingdom (its country of invention), the Republic of Ireland, Argentina, Australia and Canada.
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History
The process of manufacture was patented in 1935 by Rowntree's.[1][2] Registration of the trademark and manufacture to market started soon after.[citation needed]
There are several flavours of Aero. These include the Original Aero (which consists of milk chocolate throughout), Mint Aero (with a green bubbly mint-flavour centre covered in milk chocolate), Caramel Aero (with a caramel layer on top of the chocolate layer), Dark Chocolate Aero, White Chocolate Aero, Latte flavour Aero, and Crispy Aeros (similar to Nestlé Crunch bars). Orange Aeros (orange/chocolate layered) were sold for a while, as well. In the 1970s there were also Strawberry flavour bars. In the UK, Aero Bubbles are also available. These are small, round chocolates, with a bubbly centre, available in Milk Chocolate and Mint flavours.
In 2006 a special Vanilla Milkshake flavour was released only in Japan. It consisted of a vanilla flavour white chocolate centre and outer dark chocolate layer. Also released in 2006 the Aero Vanilla Yoghurt flavour, was released only in Canada. As with all other Aero bars manufactured by Nestlé in Canada, it is manufactured in a peanut-free facility. In Australia there is also an Aero Temptations bar, which has the bubbly chocolate, but with a caramel topping.
In the UK, there is also a Aero mousse-like yogurt sold in mint flavour.
Countries where the Aero bar is sold
As well as the United Kingdom, its place of invention, the bar is also sold as Aero in Argentina, Australia, Bulgaria, Canada, Colombia, Croatia, the Czech Republic, Estonia, Germany, the Republic of Ireland, Kuwait, Malta, Portugal, Poland, Serbia, New Zealand, Japan, South Africa, Bahrain and the United Arab Emirates.
In Brazil the bar is known as Suflair. In Hungary it is sold by Nestlé as Boci Aero and in the Netherlands it is sold by Nestlé as Bros (meaning 'brittle'). Aero enjoys a large market following in South Africa with Aero, Aero Mint and, recently, White Aero and Cappuccino Aero.
The Aero bar was made available for a short time in the United States by Nestlé during the 1980s, though it seems not to have been a commercial success. However, they are still available at certain specialty vendors or supermarkets such as Big Y that import the bars. Previously the The Hershey Company sold Aero bars in the United States under license from Rowntree Chocolate Company from 1937 until 1939.
Aero bars can be found and purchased in the United States at Giant Eagle, Super Stop and Shop, Wegman's, and some Kroger stores. They can also be found in the world foods section of some Meijers. (as recent as July 2009)
Manufacture
Aero bars are manufactured in nut-free services. They are made by filling the chocolate with loads of air bubbles then smoothing it with chocolate covering.[2]
Slogans
The slogan for Aero in Australia during the 1980s was "It's the bubbles of nothing that make it really something".
From the 1999 redesign & "singers" advertising campaign Aero's tagline was "Have you felt the bubbles melt?".
Advertisements
One commercial involves two women buying the bar from a convenient store, and one of the women instructing the other to wait for the bubbles to melt. They both try it, and remark to one another (their mouths still full of the chocolate), "You feel the bubbles?" "I love the bubbles".
More recently an advert featured American actor Jason Lewis in just a towel explaining how chocolate melts at 37.0 °C (98.6 °F) (body temperature) and that as the bubbles melt it "increases the pleasure...".
These two adverts however were not popular with the male consumers of the chocolate, especially the latter, as the adverts seemed to be aimed at women, a campaign was launched to create a new advert that would appeal to everyone.
A recent commercial from Aero was shot by Ty Evans and Wayne Daly; it consisted of skateboarding through a skate park full of balloons. This advert has become very popular due to its entertaiment value and its lack of "gender branding".
References
- ^ Todd, John William & Rowntree & Co. Ltd, "Improvements in and relating to manufactured articles of food or confectionery", GB 459582, published 11 January 1937, issued July 11, 1935
- ^ a b Todd, John William & Rowntree & Co. Ltd, "Improved process for manufacturing articles of food or confectionery", GB 459583, published 11 January 1937, issued July 11, 1935
External links
- Aero at Nestlé UK
- A Brief History Of Aero (letter from Nestlé UK)
- Nestlé Aero Bubbles
- Aero "hunk" advert
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