Affinnova, Inc.
|
52 Second Ave., 2nd Fl. South Waltham, MA 02451 MA Tel. 781-464-4700 Fax 781-464-4701 |
Type: Private
On the web:
http://www.affinnova.com/
Affinnova thinks it has some great ideas about how to develop products. Founded in 2000, the company provides software that helps consumer products companies develop and package products that will be most appealing to consumers. Affinnova's software enables companies to test out and adjust product concepts and designs before they actually get to the shelf. The software creates a realistic graphical prototype of a product, packaging concept, or advertisement, then it collects consumer responses and analyzes them in order to determine which variations consumers prefer.
Officers:
President and CEO: Waleed Al-Atraqchi
CFO: Jeff Moore
CTO: Kamal Malek
Competitors:
Greenfield Online
Harris Interactive
MarketTools
