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after-market

 
Dictionary: af·ter-mar·ket   (ăf'tər-mär'kĭt)
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n.
The market for parts and accessories used in the upkeep or enhancement of a previous purchase, as of a car or computer.

after-market af'ter-mar'ket adj.

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Wikipedia: After-market (general)
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After-market refers to any market where the customers who implement one product or service are likely to purchase a related, follow-on product.

The existence of an after-market is often a persuasive argument for manufacturers to stay in direct contact with end-users. Manufacturers will use postage-paid guarantee cards, for example, to keep track of the address of end-users.

Aftermarket service includes support for warranties, contracts, and parts sales.[1]

Examples

  • Customers who install a software package will constitute the after-market for software support services.
  • Buyers of single-lens reflex cameras are an after-market for lenses and flashes.

Notes and references

  1. ^ "Top 10 Things Your CEO Should Know About Service" MCA Solutions at mcasolutions.com. p.3.
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Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "After-market (general)".  Read more