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afternoon drive

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In radio broadcasting, the time segment from 3:00 p.m. to 7:00 p.m. Monday through Friday. Afternoon drive time combined with morning drive time (6:00 a.m. to 10:00 a.m.) is considered radio's prime time, because these time periods together account for the largest listening audience.

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Barron's Marketing Dictionary Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more

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