agate line

n.
A measure of space, usually one column wide and ¹/₁₄ of an inch deep, used especially for classified advertisements.

In newspapers and magazines, standard unit of area used to calculate the cost of advertising space. An agate line measures 11/140 in depth (height) by one column in width. There are 14 agate lines to a column inch. The cost of a line is indicated on the publication's rate card. (Most newspaper columns are 20 in width, and magazine columns measure from 20 to 30 or more.) See also consumer magazine and agri-media rates and data.

Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: space for one line of print (one column wide and 1/14 inch deep) used to measure advertising
  Synonym: line

---