Research technique used to test audience memory retention of advertisements. The respondents are prompted by being shown a particular advertisement and then asked to remember their previous exposure to it. Verbal aids are also used to prompt recall. This technique is used by research services to test readership, viewership, and listenership. See also unaided recall.
aided recall
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 | recall research (in marketing) |
| Consumer Research (business term) |
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Mentioned in
- recall research (in marketing)
- Consumer Research (business term)
- unaided recall (in marketing)
- recognition (in marketing)
