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air-bubble packing

 
Marketing Dictionary: air-bubble packing

Protective, cushioning packing material made of plastic with air pockets covering the surface. The air pockets absorb shock, preventing damage to the material being shipped. Air-bubble packing can cost 20% less than other packing materials because less material and labor is required to fill the spaces surrounding the merchandise in the carton. See also blister pack.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more