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air check

 

Recording of an actual radio or television broadcast as it is presented on the air. The recording shows an advertiser or sponsor exactly how the commercial or program appeared on the air. It serves as a file copy and is often used by the sponsor or advertiser to evaluate talent, program, or commercial appeal, or production techniques.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

 

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