air check
Barron's Marketing Dictionary:
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air check
Recording of an actual radio or television broadcast as it is presented on the air. The recording shows an advertiser or sponsor exactly how the commercial or program appeared on the air. It serves as a file copy and is often used by the sponsor or advertiser to evaluate talent, program, or commercial appeal, or production techniques.
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air check
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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