Alaska Air Group

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Alaska Air Group

Type	Public (NYSE: ALK)
Industry	Transportation
Founded	1985
Headquarters	SeaTac, WA, USA
Area served	United States
Key people	Brad Tilden (Chairman of the Board) (President) & (CEO)
Services	Airline Services
Revenue	US$3.83 Billion (FY 2010)[1]
Operating income	US$472 Million (FY 2010)[2]
Net income	US$251 Million (FY 2010)[3]
Total assets	US$5.02 Billion (FY 2010)[4]
Total equity	US$1,105 Million (FY 2010)[5]
Website	AlaskaAir.com

Headquarters for Alaska Air Group

Alaska Air Group Inc., is an aviation holding firm / corporation based in SeaTac, Washington which owns two certificated airlines operating in the United States: Alaska Airlines^[6] and Horizon Air.^[7] In 1985, it was formed and a year later the holding company acquired Horizon Air and Jet America Airlines. Jet America Airlines, and their employees were merged into Alaska Airlines in 1987. Alaska Air Group has no relationship to JetAmerica, an airline proposed in 2009.

Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats.^[8]

The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America.^{[citation needed]}

Alaska Air Group is the parent company and holding company of both independently "branded" Alaska Airlines and Horizon Air operations.^[9]

On December 2, 2011 Alaska Air Group replaced the AMR Corporation in the Dow Jones Transportation Average.

Fleet

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As of November 2008, Alaska Air Group has a total of 157 aircraft, making it comparable in size to AirTran Holdings. As of 2010 that number went up to 174 aircraft.

Regional Fleet Branding

A Bombardier Q400 in Alaska/Horizon livery, reflecting the rebranding of Horizon Air

Alaska Air Group has created a new branding identity for its Horizon Air subsidiary and any other independently owned and separately directed affiliate regional airlines it chooses to contract to do regional flying business into markets too limited to be flown only upon Alaska Airlines mainline equipment.

Among the other airlines now sub-contracted to do additional flying for the Alaska Air Group are; SkyWest, Inc.'s, SkyWest Airlines whose regional airliners dedicated to Alaska Air Group are color modeled similar to Alaska Horizon's, illustrated in the image above.

SkyWest's fleet however, are branded Alaska SkyWest to differentiate that airlines operations of the Bombardier CRJ short haul Regional jet equipment from the equipment presently used by Horizon Air, the Alaska Air Group's sole in-house regionally based short-haul air carrier subsidiary.

Principal route structure

Through its two principal airline subsidiaries, Alaska Air Group, services the needs of passenger and cargo airline markets of the Pacific Northwest with its extensive route network hub through the cities of Seattle and Portland Oregon.

In recent years, The Alaska Air Group, has expanded heavily upon routes centering upon Hawaii and other none-airline hub secondary mainland cities and airports with the demise of Aloha Airlines and ATA Airlines in 2008.

References

	Seattle portal
	Companies portal
	Aviation portal

Wikimedia Commons has media related to: Alaska Airlines  or Horizon Air

v t e Airline holding companies of the United States Current Alaska Air Group AMR Corporation Hawaiian Holdings Global Aviation Holdings Mesa Air Group Republic Airways Holdings Pinnacle Airlines Corp. SkyWest, Inc. Southwest Airlines Co. Trans States Holdings United Continental Holdings US Airways Group Former AirTran Holdings Amtran America West Holdings BIA-COR Holdings Inc. Icahn & Co. Frontier Airlines Holdings MAIR Holdings Midwest Air Group Metro Airlines Northwest Airlines Corporation Pan Am Corporation Pan Am Systems Texas Air Corporation Trans World Corporation TPG Capital Transamerica Corporation UAL Corporation See also: List of airline holding companies