All-Bran

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All-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health.

History

It was introduced in 1916. It was sold in a red and green packet, similar to most Kellogg's cereals. It was introduced in the UK in 1922.

Marketing

From 1933 in the UK it spoke of freeing people from constipation in a natural way - the tag line was the gentle natural way to relieve constipation. It claimed that the cause of nearly all health depression was constipation, and therefore All Bran was a cure for depression. It was the early 1930s and many people were depressed. More believably, it claimed to improve energy levels, and as a consequence make people less lazy. It told people to come over to the sunny side of life. At that time the product was imported, being made in Canada. It proclaimed the cereal's high fibre for the intestines, Vitamin B for the intestinal tract, and iron for the blood (haemoglobin), and said that doctors recommended it. Most cereals are now vitamin-fortified. It claimed to be 100% bran and to achieve 100% results. However it also claimed to be delicious.

By 1936 it was proclaiming that it could salvage people's deteriorating complexion because it cleared the intestines of wastes and impurities. It claimed it could transform an unhappy person into a cheerful person, a new variation on its earlier theme of curing depression. It claimed it could make people smile again, due to curing their constipation and purging their intestines of their unhealthy impurities and poisons.

The 1981 James Bond movie For Your Eyes Only features a product placement of All-Bran, in the kitchen cabinet of 10 Downing Street.

Production

It was made in Manchester until early 1978, when Kellogg's plant on the Wrexham Industrial Estate opened. In the mid-1970s, consumers became much more educated about the value of roughage in their diet, and demand for All Bran was outstripping of supply. This led to shortages in shops - the Manchester plant on Trafford Park could not make enough. From 1974-77 demand for All Bran doubled, with sales increasing 35% in 1975, and supplies to shops from warehouses had to be rationed. It led to panic buying when packets of All Bran were available.

The new £14 million factory at Wrexham opened in May 1978. Construction had started in July 1976.

Ingredients

Wheat bran, sugar, High-fructose corn syrup (in US only), malt flavoring, calcium phosphate, calcium carbonate, salt, sodium ascorbate and ascorbic acid (vitamin C), reduced iron, niacinamide, pyridoxine hydrochloride (vitamin B₆), riboflavin, (vitamin B₂), folic acid, thiamin hydrochloride (vitamin B₁), vitamin A palmitate, vitamin B₁₂ and vitamin D.

Varieties

All-Bran comes in different varieties, although not all of them are available in all countries:

• All-Bran Original (Available in Australia, Somalia, USA, Canada, Colombia, UK, Italy, Mexico, France, Japan, Latin America, South Africa)
• All-Bran Bran Flakes/All-Bran Flakes/Petales (Available in Australia, Canada, Italy, Spain, Belgium, Portugal, The Netherlands, France, UK)
• All-Bran Bran Buds (Available in USA, Canada)
• All-Bran Strawberry Buds (Available in Canada)
• All-Bran Strawberry Medley (Available in Canada, USA)
• All-Bran Extra Fibre/All-Bran Plus (Available in Spain, Belgium, Portugal, France, South Africa, Finland, Norway, Sweden, Denmark)
• All-Bran Flakes Chocolate (Available in Italy, Spain)
• All-Bran Guardian (Available in Canada)
• All-Bran Honey Nut Flavor (Available in Canada, South Africa)
• All-Bran Cereal Bars (Available in Canada, Italy, Spain, Belgium, Portugal, UK, South Africa)
• All-Bran Choco/Chocolat (Available in Spain, The Netherlands, Belgium, France)
• All-Bran Splitz (Available in Spain)
• All-Bran Plus (Available in The Netherlands, Belgium, Greece)
• All-Bran Plus Yogur/Iogurte (Available in Spain, Portugal)
• All-Bran Plus Fruit 'n Fibre/Fruta & Fibra (Available in The Netherlands, Belgium, Portugal, France)
• All-Bran Figue & Pomme (Available in France)
• All-Bran Fruit 'n Oats (Available in Australia)
• All-Bran Tropical (Available in Australia)
• All-Bran Snack Bites (Available in Canada, USA)
• All-Bran Dual (Available in Australia)

Discontinued varieties

• All-Bran Complete Oat Flakes cereal (No longer available in USA)
• All-Bran Extra Fiber cereal (No longer available in USA)
• All-Bran Yogurt Bites (No longer available in USA)

References

External links

• All-Bran (USA)
• All-Bran (Canada)
• All-Bran (UK)
• All-Bran (Japan)
• Graces Guide