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all-inclusive study

 
Marketing Dictionary: all-inclusive study

Audience data report distributed by nielsen media research company. The study tabulates data over a four-week period and estimates the percentage of all persons or households who were exposed to television programming (reach) and the average number of exposures for each (frequency).

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more