| Type | Public |
|---|---|
| Traded as | NYSE: ADS |
| Industry | Loyalty marketing services |
| Founded | December 2, 1996 |
| Headquarters | Plano, Texas, United States |
| Area served | USA, Canada |
| Key people | Ed Heffernan, President & CEO |
| Products | Air Miles |
| Revenue | $3.173 bn Ytd dec11 |
| Net income | $315 mil Ytd dec11 |
| Total assets | $8.980 bn Ytd dec11 |
| Employees | Approx. 9,000+[2] |
| Subsidiaries | LoyaltyOne Epsilon Alliance Data Retail Services |
| Website | www.alliancedata.com |
Alliance Data Systems Corporation is a publicly traded, leading provider of loyalty and marketing solutions (such as private label credit cards, coalition loyalty programs, and direct marketing services) derived from the capture and analysis of transaction-rich data that provides insight into how and why consumers make certain purchases.
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Alliance Data was formed from the December 2, 1996, merger of two entities: J.C. Penney's credit card processing unit and The Limited's credit card bank operation, named World Financial Network National Bank.[3]
In August 1998, Alliance Data acquired LoyaltyOne, then-branded The Loyalty Group Canada, for $250 million.[4] The deal gave Alliance Data two valuable business enhancements, Canada's Air Miles Rewards Program and the company behind the popular Air Miles program, LoyaltyOne.[5]
On May 17, 2007, Alliance Data and The Blackstone Group (a private equity firm) announced plans for Alliance Data to be acquired by The Blackstone Group.[6][7] In April 2008, Alliance Data terminated the merger agreement with Blackstone Affiliates.[8][9]
Ed Heffernan was promoted to president and CEO of Alliance Data in February 2009, after being with the company since 1998.[10][11][12]
Retail Services is a provider of integrated credit and marketing services including private label, co-brand and commercial credit card programs.
LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, retail, travel, and hospitality industries.
Five businesses make up LoyaltyOne: AIR MILES Reward Program, in which approximately 2/3 of Canadian households participate in the national program;[13] Colloquy; LoyaltyOne Consulting; Precima; and Direct Antidote.
Hewitt Associates named LoyaltyOne in their "2010 List of the 50 Best Employers in Canada."[14]
Epsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail, email marketing, Web development, loyalty programs, analytics, data services, and strategic consulting, among others.
Ad Age ranked Epsilon among their top marketing services firms and direct marketing agencies list for several years: in 2006, 2007, 2008, 2009 and 2010.[15][16][17] It sends billions of email ads every year.[18]
On March 30, 2011, Epsilon detected unauthorized access to its email database, resulting in the theft of millions of email addresses of its clients' customers. Affected email lists included those of major clients such as Walgreens, Target, Kroger, JP Morgan Chase, Capital One, CitiGroup, Best Buy in Canada, Air Miles in Canada, Abebooks and Dell in Australia.[19][20][21]
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