allocated promotions

Retail promotions wherein the price to the retailer has been lowered by the manufacturer or wholesaler based upon some unique agreement between the retailer and the manufacturer or wholesaler. Traditionally, prices are lowered to compensate the retailer for marketing expenses throughout the term of the promotion, but the amount of goods the retailer can purchase at the lowered price is restricted to prevent the retailer from stocking up and selling the goods at a higher price after the promotion has concluded.