Allrecipes.com
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Allrecipes.com
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| URL | http://allrecipes.com/ |
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| Commercial? | Yes |
| Type of site | Recipe |
| Available language(s) | English Spanish Chinese French German Hindi Japanese Korean Dutch Polish Russian |
| Owner | Meredith |
| Launched | 1997[1] |
Allrecipes.com is a global social networking service and forum, which encourages users to post recipes, comment on and make changes to existing recipes and search for specific recipes. In addition, it allows users to create recipe blogs, vote on pictures of finished dishes, and receive awards based on their submissions and results. Users become part of the community by reviewing and commenting on other people's food-related blogs, pictures and recipes. Allrecipes.com has over 16 million visitors per month, more than 40,000 available recipes and is considered to the number one online community for food and entertaining enthusiasts.[2][3]
People can use and access Allrecipes.com in many different ways. The website does not require users to register in order to search or browse the recipes posted by registered members. Members are required to login if they would like to post blogs, add pictures, or write reviews. If a user would like to search the site by category or ingredient, they can so without having to create a profile. They can also read reviews, blogs, and look at pictures without providing any of their own information to Allrecipes.com. If they would like to become a part of the Allrecipes.com community, it is completely free.
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Contents
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History
Allrecipes.com was created by Tim Hunt and Dan Shepherd in 1997.[1] Tim Hunt was co-founder (along with Carl P. Lipo, Mark E. Madsen, David Quinn, Dan Shepherd, and Michael Pfeffer) and lead developer for their earlier company, Emergent Media, and later became President/CEO.[4] Hunt and colleagues came up with the idea for Cookierecipe.com after having difficulty locating his favorite cookie recipe online, and testing the concept with website mockups and online surveys. After success with the first site, Hunt and the team expanded the project and created Breadrecipes.com and dozens of other, specific recipe sites. Eventually they were all combined to create today's Allrecipes.com.[2] As the website continued to thrive, Hunt and the Board of Directors raised additional investment from the founders and outside investors, and hired Bill Moore, a Starbucks executive and inventor of the Frappuccino.[1] as CEO. Tim Hunt became CTO and led the company's product development, operations, and technology innovation until the company's sale in 1996.
In early 2006 Reader's Digest Association announced its purchase of Allrecipes.com for $66 million.[2][5] According to Reader's Digest Association's President/CEO Eric Schrier, the company's purchase of Allrecipes.com was to "provide [Reader's Digest] with a valuable digital platform to further leverage [their] position as the country's leading food and cooking publisher,".[2]
Meredith bought Allrecipes.com in 2012 for $175 million.[6]
All about the Recipes
The recipes featured on the website are posted by members of the Allrecipes.com community. It is very easy for members and non-members to search for recipes. They are categorized by season, type of course (appetizer, side dish, main dish, dessert, etc.), and ingredients (users are able to search for ingredients that they would like to include and ingredients that they would like to exclude). Other categories include methods (grilling, baking, etc.), occasions, and cooking style. The different recipes categories on the website allow unregistered and registered visitors to quickly find a specific recipe or search for meal ideas for a specific holiday.[7]
Recipes posted on the website will feature an ingredients list, a serving size (that can be calculated depending on how many servings the person would like to cook). Nutritional information similar to a nutrition facts label is provided for each recipe and is provided by Esha Research. Information provided includes servings per recipe, amount per serving of calories, total fat, cholesterol, sodium, total carbohydrates, dietary fiber, and protein.
Functions
Allrecipes.com allows for many functions. Aside from browsing or searching for recipes uploaded by people from around the world, users have the ability to:
- Create weekly recipes using the Menu Planner.
- Choose a pre-set menu each week based on themes such as "Comfort food classics," "Dinners in a hour or less," and "Globetrotting, Vegetarian style." These menus can either be generated by the website or emailed to user and are created by the Allrecipes.com staff.
- Users can also browse weekly menus created by Allrecipes.com members who have chosen to share their menus with the community.[8]
Other functions include searchable tips and advice videos. Examples of these visual "how-to" articles and videos are "How to Cook Scrambled Eggs".[9] or "How to Make Ice Cream."[10]
All the features found on Allrecipes.com can also be used on the Allrecipes.com mobile application for IPhone's, Android phones and Windows phone.
Community
Allrecipes.com is a free online community in which users may either register as a member and contribute to the information of the site or simply browse recipes without having to enter personal information. Allrecipes.com has over 16 million visitors per month, more than 3.6 million registered members and more than 40,000 available recipes.[2] 64% of the sites visitors are women between the ages of 25 and 55, though the site is open to all online users.[11]
Allrecipes.com is available for iPhone,[12] iPad, Windows Phone, and Android[3] users. It also has a mobile website than can easily be accessed by BlackBerry users. Allrecipes.com's apps for smartphones allow food and entertaining enthusiasts to access the site and its abundance of user-uploaded content while on the go. It was rated by Alison Sherwood of the Milwaukee Journal Sentinel as one of her "Five favorite food apps."[13] Their popular and free Dinner Spinner app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). With the app, recipes can be saved and easily shared with friends on Twitter and Facebook.[14]
Partnerships
Allrecipes.com is linked to Rachael Ray's website as well as Reader's Digest's website.
References
- ^ a b c "bFeedme / Recipe Site". bfeedme.com. http://www.bfeedme.com/the-history-of-allrecipescom-the-facts-about-readers-digest/. Retrieved 2011-09-27.
- ^ a b c d e "How AllRecipes.com Became the Worlds Largest Food / Recipe Site". stevengroves.com. http://www.stevengroves.com/2010/06/28/how-allrecipes-com-became-the-worlds-largest-food-recipe-site. Retrieved 2011-09-25.
- ^ a b Samue, Elias. "Top 20 Apps That Make Motorola Droid Bionic a Money-Saving Machine". International Business Times. http://www.ibtimes.com/articles/211216/20110909/motorola-droid-bionic-android-apps-iphone-money-savings.htm. Retrieved 4 October 2011.
- ^ "LinkedIn Profile / Recipe Site". linkedin.com. http://www.linkedin.com/pub/tim-hunt/4/722/278. Retrieved 2011-09-27.
- ^ Dudley, Briar. "Food show host's publisher scoops up Allrecipes.com". The Seatle Times. http://seattletimes.nwsource.com/html/businesstechnology/2002903353_allrecipes01.html. Retrieved 4 October 2011.
- ^ Meredith Agrees to Acquire Allrecipes
- ^ "How AllRecipes.com Recipe Site". allrecipes.com. http://allrecipes.com/recipes/main.aspx?prop24=PN_2.0.0_TN.Recipes. Retrieved 2011-10-01.
- ^ "How AllRecipes.com Menu Planner". allrecipes.com. http://allrecipes.com/menus/main.aspx?prop24=PN_3.0.0_TN.Menus. Retrieved 2011-10-01.
- ^ "How to Make Scrambled Eggs". allrecipes.com. http://allrecipes.com/HowTo/How-To-Make-Scrambled-Eggs/Detail.aspx. Retrieved 2011-10-01.
- ^ "How to Make Ice Cream". allrecipes.com. http://allrecipes.com/HowTo/Homemade-Ice-Cream/Detail.aspx. Retrieved 2011-10-01.
- ^ "mahalo.com / Recipe Site". mahalo.com. http://www.mahalo.com/allrecipes-com/. Retrieved 2011-10-02.
- ^ Broida, Rick. "5 killer iPhone apps for foodies". cnet.com. http://reviews.cnet.com/8301-19512_7-20003268-233.html. Retrieved 4 October 2011.
- ^ "Milwaukee-Wisconsin Journal Sentinel / Recipe Site". jsonline.com. http://www.jsonline.com/blogs/lifestyle/112972564.html/. Retrieved 2011-10-04.[dead link]
- ^ "allrecipes.com / Recipe Site". allrecipes.com. http://allrecipes.com/features/applications/dinner-spinner/default.aspx/. Retrieved 2011-10-04.[dead link]
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