allurement

1. The act alluring; temptation; enticement.

Though Adam by his wife's allurement fell.

2. That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.

noun

1. The power or quality of attracting: allure, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, enticement, fascination, glamour, lure, magnetism, witchery. Informal pull. See like/dislike.
2. Something that attracts, especially with the promise of pleasure or reward: bait, come-on, enticement, inducement, inveiglement, invitation, lure, seduction, temptation. See like/dislike.

The noun has 3 meanings:

Meaning #1: attractiveness

Meaning #2: the power to entice or attract through personal charm
  Synonyms: allure, temptingness

Meaning #3: the act of enticing a person to do something wrong (as an offer of sex in return for money)
  Synonym: solicitation