allurement
Webster's Unabridged Dictionary:
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Al·lure·ment
n.
1. The act alluring; temptation; enticement.
Though Adam by his wife's allurement fell.Milton.
2. That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.
Roget's Thesaurus:
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allurement
noun
- The power or quality of attracting: allure, appeal, attraction, attractiveness, call, charisma, charm, draw, enchantment, enticement, fascination, glamour, lure, magnetism, witchery. Informal pull. See like/dislike.
- Something that attracts, especially with the promise of pleasure or reward: bait, come-on, enticement, inducement, inveiglement, invitation, lure, seduction, temptation. See like/dislike.
