Alpha Rev

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Alpha Rev is an American alternative rock band from Austin, Texas, fronted by Casey McPherson (formerly of Endochine).

History

Casey McPherson started Alpha Rev in 2005 after the breakup of his previous band Endochine, which had toured with Staind, Red Hot Chili Peppers, Pete Yorn and Bob Schneider. Alpha Rev released their debut album The Greatest Thing I've Ever Learned on March 1, 2007. After releasing "The Greatest Thing" locally, the band signed an agreement with Austin startup Flyer Records, and made a record produced by Dwight Baker of Matchbox Studios. Hollywood Records bought rights to the record and, to this date, it has not been released.

In 2007 Alpha Rev was ranked the #1 indie band from Texas on the Myspace.com charts and the #16 indie band nationwide. Alpha Rev was selected by Austin Monthly Magazine as one of the bands most likely to succeed out of Austin in 2008.

In August 2008 Alpha Rev signed with Hollywood Records.

In February 2009, Alpha Rev began recording their international debut release at Avatar Studios in New York City. The album, entitled New Morning was produced by David Kahne, engineered by Joe Barresi and mixed by Michael Brauer. Although the band is now signed to Hollywood Records, Flyer Record's logo appears on the record along with Hollywood Record's logo. Many of the songs featured on the current album were originally on the Flyer album that was never released.

In 2010 Alpha Rev topped the charts with New Morning reaching #3 on radio, and their video was in the top 10 rotation on VH1.

They will be performing on VH1 Best Cruise Ever from April 28 – May 2, 2011, from Tampa to Cozumel. Some artists currently on the lineup are Train, Lifehouse, Colbie Caillat, and The Script.

Members

• Casey McPherson (lead vocals, guitar, piano)
• Alex Dunlap (bass, vocals)
• Brian Batch (violin, vocals)
• Dave Wiley (cello, vocals)
• Derek Morris (keyboard, accordion)
• Zak Loy (guitar)
• Tabber Millard (drums, vocals)

Awards

• Alpha Rev's song "Colder Months" won Sonicbids 2007 Snocap/American Songwriter contest. Casey McPherson was featured in the Nov/Dec 2007 issue of American Songwriter Magazine as one of the best new and upcoming songwriters.

• Casey McPherson was selected as a featured artist to perform at the 10th annual Jeff Buckley tribute at Uncommon Ground in Chicago in November 2007.

• In 2009 and 2010, Alpha Rev was recognized by the Austin Chronicle at the Austin Music Awards during SXSW as one of Austin's best performing rock bands. Also receiving individual performance honors in both years was bassist, Alex Dunlap.

• In May 2009, Alpha Rev was named Austin's best rock band by Rare Magazine in their annual "Rarest of them All" issue.

• Alpha Rev has performed at Austin City Limits Music Festival, Terminal 5, The CMJ Music Marathon and SXSW, as well as main stages at The State Fair of Texas, Summerfest, and the Red Rocks Amphitheatre.

• In April 2010, Alpha Rev was named VH1's newest "You Oughtta Know" Artist

• On May 1, 2010, Alpha Rev's video for "New Morning" debuted on the VH1 Top 20 Video Countdown. In all, "New Morning" spent 11 weeks on the countdown, peaking at the #7 position.

Discography

Studio albums

• Alpha Rev EP (2006)
• Untitled Flyer Records (recorded in 2007, unreleased)
• The Greatest Thing I've Ever Learned (2007, re-released in 2008)
• New Morning (2010)
• City Farm Roots EP (2011)

Singles

• "New Morning" - #100 Billboard Hot 100

Compilations and Soundtracks

• "Colder Months" and "Phoenix Burn" were featured during Season 1 of CW's Melrose Place.
• "China Sunrise" and "Wedding Day" were featured during Season 1 of Bravo's TV show, "NYC Prep".
• "Phoenix Burn" was featured in a promotional advertisement for the 3rd season of the abcfamily TV show, Greek.
• "Colder Months" appeared on the compilation Breaking the Silence.
• "Though I Walk" was featured in the film Pineapple
• "New Morning" was featured during Season 4 of ABC's "Brothers & Sisters".
• "New Morning" was featured in "Greek".
• "New Morning" was also featured in The Last Song and was included on the soundtrack album.
• "Colder Months" was featured during Season 3 of Celebrity Rehab with Dr. Drew on VH1
• "Face Down" is featured in the Activision video game Guitar Hero 5
• "Walk This Line" (currently unreleased) has been featured frequently during ESPN's Sportscenter
• "Colder Months" was featured in a promotional advertisement for The OCD Project on VH1.
• "When Did I Wake Up" was featured during Season 2 of USA Network's TV show, Royal Pains.
• "Phoenix Burn" was featured on the on the official soundtrack of the Walt Disney Pictures production, The Sorcerer's Apprentice (2010 film).
• "Phoenix Burn" was featured in the 3DS version of the videogame The Sims 3 (EA Games).

External links

• Alpha Rev official site
• Alpha Rev on Myspace
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