Alyque Padamsee
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Alyque Padamsee
| Alyque Padamsee | |
|---|---|
 Padamsee at Kshitij, 2007 |
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| Occupation | theater personality and ad film maker |
| Spouse | Pearl Padamsee (separated) Dolly Thakore (separated) Sharon Prabhakar (separated) |
| Children | Quasar Padamsee Shazahn Padamsee Raell Padamsee |
Alyque Padamsee is an Indian theater personality and ad film maker. He is probably best known in the English-speaking world for playing Muhammad Ali Jinnah in the film Gandhi. Besides being involved in Indian theatre as an actor and producer, Padamsee is well known as an advertising professional who headed the advertising company Lintas.[1][2][3]
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Personal life
Padamsee has been married thrice - to Pearl Padamsee with whom he has a daughter, Raell Padamsee;[4] then to Dolly Thakore, mother of his son Quasar Padamsee, and later to Sharon Prabhakar with whom he has a daughter Shazahn Padamsee. All three women were connected with the performing arts.
Bibliography
A Double Life (autobiography) Mr. Alyque Padamsee is above all an Ideas genius. He created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV Detective Karamchand, the Fair & Handsome brand etc etc etc. Recently he created the Idea of a Fatwa against Terrorism which was announced by the Grand Mufti of the Deoband Uloom. Furthermore for the Golden Jubilee of The Indian Institute Technology Bombay his Idea of starting an initiative to create 10 Great Ideas That Will Change The World In The Next 50 Years caused a great deal of excitement. He is also working on AIDS Prevention Idea with the Dept. of Bio- Technology.
Mr.Alyque Padamsee is CEO of AP Advertising Pvt. Ltd., the well-known Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, as Creative Advisor.
For 14 years, Mr. Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country .He went on to become the Regional Co-ordinator of Lintas South Asia .
• Known as the Brand Father of Indian Advertising, Mr Padamsee has built over 100 Brands.
• Mr.Padamsee is also the guru of the English Theatre in India and is famous for his Theatre productions like Evita ,Jesus Christ Superstar, Tuglaq , and his latest “Broken Images” which was invited to the Kennedy Center in Washington DC recently. He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi ; and this January the Tagore Ratna.
• Internationally, Mr.Padamsee is well -known for his portrayal of Mr .Mohammad Ali Jinnah in Sir Richard Attenborough’s “Gandhi”. He is also the only Indian to be voted into the International Clio Hall of Fame ,the Oscars of World Advertising.
• He works as a Social Activist for the Citizens for Justice & Peace, the Citizens Action Group, and he is on the Advisory Council of the Indian Institute of Technology (IIT Bombay).
• The President of India conferred on him the Padmashree Award .The Advertising Club of Bombay named him “Advertising Man of the Century”.
• Earlier he worked as Communications Advisor to Mr.Chandrababu Naidu the former Chief Minister of Andhra Pradesh State.
• Recently he was appointed to the Prime Minister’s AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commerical Television).
• His best seller book on Advertising entitled “A Double Life” is prescribed in Business Schools.
• Mr. Alyque Padamsee has been a Communications Expert for over four decades. He is the Chairman of the London Institute of Corporate Training at which he conducts courses on Leadership Training and Ideation for Institutions like Tata Steel, Infosys, Reliance Industries, Harvard Business School , Goldman Sach , Deloitte and over a dozen other renowned corporations.
• Recently received Rabindranath Tagore RATNA from Sangeet Natak Akademi.
Awards
Padamsee was awarded the Karmaveer Puraskaar on 26 November 2007.
The President of India conferred on him the Padmashree Award .The Advertising Club of Bombay named him “Advertising Man of the Century”.
Recently received Rabindranath Tagore RATNA from Sangeet Natak Akademi.
References
- ^ Singh, Sangeetha (9 November 2002). "The Alyque Padamsee brand of life". Times of India. http://timesofindia.indiatimes.com/city/delhi-times/The-Alyque-Padamsee-brand-of-life/articleshow/27787563.cms. Retrieved 9 February 2010.
- ^ Roy Mitra, Indrani (4 October 2006). "'A great ad is an ad that generates great sales'". Rediff. http://www.rediff.com/money/2006/oct/04inter.htm. Retrieved 9 February 2010.
- ^ SenGupta, Anuradha (3 August 2008). "Being Alyque Padamsee: India's dream merchant". CNN-IBN. http://ibnlive.in.com/news/being-alyque-padamsee-indias-dream-merchant/70350-19.html. Retrieved 9 February 2010.
- ^ "Pathbreakers: Rael Padamsee". Hindustan Times. March 8, 2006. http://www.hindustantimes.com/news/specials/womensday/Rael.shtml.
External links
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