Amazon Publishing is Amazon.com's publishing unit.[1] It is composed of a number of imprints including AmazonEncore,[2] AmazonCrossing,[3] Montlake Romance,[4] Thomas & Mercer,[5] 47 North,[6] and Powered by Amazon. Additional imprints are planned.
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| Imprint | Innaugural date | Description | Notes |
|---|---|---|---|
| AmazonEncore | May 2009 | Out-of-print or self-published books; New general books. | |
| AmazonCrossing | May 2010 | Books in translation | |
| Montlake Romance | May 2011 | Romance | |
| Thomas & Mercer | May 2011 | Mysteries and thrillers | |
| 47North | October 2011 | Science fiction, fantasy, horror | |
| The Domino Project | December 2010 | Founded by Seth Godin; short books by "thought leaders" | A "Powered by Amazon" imprint. Godin decided to end the imprint in November 2011.[7] |
| New Harvest | 2012 | General adult titles | Via Amazon Publishing's East Coast Group run by Larry Kirshbaum. New Harvest is run by Houghton Mifflin Harcourt. See further info below. |
In May 2009, Amazon launched AmazonEncore, the inaugural flagship general imprint.[8] It publishes titles that have gone out-of-print or self-published books with sales potential.
AmazonCrossing was announced in May 2010,[9] for translated works into English. The first translated books were the French-language novel The King of Kahel and the German-language novel The Hangman's Daughter which were released in November and December 2010, respectively.[10]
In May 2011, Amazon launched two genre-focused imprints, Montlake Romance, and Thomas & Mercer. Montlake Romance is an imprint for the romance genre; "Romance is one of our biggest and fastest growing categories, particularly among Kindle customers," said Jeff Belle, vice president of Amazon Publishing.[11] Thomas & Mercer is for mystery titles.[12]
Powered by Amazon is a self-publishing platform that allows the publication of a series of books under any imprint name.[13] For example in May 2011, Seth Godin launched The Domino Project, an imprint created to publish a series of manifestos.[13] It was the inaugural Powered by Amazon imprint project.[13] Godin decided to end the imprint in November 2011, the 12 previously published titles would still be sold at Amazon, but no new books would be published.[7]
In May 2011, it was announced Amazon had hired Laurence Kirshbaum, former CEO of Time Warner Book Group, to head a new general-interest imprint. The imprint name remains unknown but the first books are scheduled to be published in 2012.[14]
In October 2011, Amazon launched a science-fiction/fantasy/horror imprint called 47 North.[15]
In December 2011, Amazon Publishing acquired over 450 titles of Marshall Cavendish's US Children’s trade books business, Marshall Cavendish Children’s Books (MCCB).[16]
In January 2012, it was revealed that Amazon Publishing's New York publishing arm, called "Amazon Publishing's East Coast Group" (run by Larry Kirshbaum), has made a deal with Houghton Mifflin Harcourt to sell books for them under a pseudonym imprint called New Harvest.[17] New Harvest will only include books from Amazon Publishing, and the books will have a New Harvest imprint on the spine.[17] This would allow Amazon to sell books at retailer Barnes & Noble, which otherwise had disallowed Amazon imprints in its stores.[17] Barnes & Noble however later announced it would not stock any Amazon imprints including New Harvest, a move mirrored by other book stores which have also banned Amazon imprints from their stores.[18][19] One of the first titles published by New Harvest was Jeff, One Lonely Guy, by Jeff Ragsdale, released on March 20, 2012[20].
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