Compare prices on Marlis Schweitzer - When Broadway Was the Runway: Theater, Fashion, and American Culture
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 | Hardcover, When Broadway Was the Runway: Theater, Fashion, and American Culture Pages: 320, Edition: illustrated edition, Hardcover, University of Pennsylvania Press More | Amazon 1658 reviews | $39.95 In Stock | |
| | Hardcover, When Broadway Was the Runway: Theater, Fashion, and American Culture "When Broadway Was the Runway" explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements ... More | HotBookSale | $33.48 In Stock | |
| | Hardcover, When Broadway Was the Runway: Theater, Fashion, and American Culture "When Broadway Was the Runway" explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements ... More | HotBookSale | $33.48 In Stock | |
| | Hardcover, When Broadway Was the Runway: Theater, Fashion, and American Culture Pages: 320, Edition: illustrated edition, Hardcover, University of Pennsylvania Press More | Amazon Marketplace 172 reviews | $44.24 In Stock |
