American Advertising Federation

Professional advertising association of 50,000 members from a nationally coordinated grassroots network of advertisers, advertising agencies, media companies, local advertising associations, and college chapters, with a commitment to make advertising a positive force in America's economy and culture. The federation advocates for the rights of advertisers and educates policy makers, the news media, and the general public on the value that advertising brings to the well-being of the country. Headquartered in Washington, D.C. With a Western Regional Office in San Francisco, the Federation was formed in 1967 through the merger of the Advertising Federation of America and the Advertising Association of the West. However, its origins go back to 1905 when various local advertising clubs formed a national association that launched a campaign for truth in advertising and established vigilance committees, out of which grew the better business bureau. The AAF also helped establish the federal trade commission.

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Logo of the American Advertising Federation.

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising."

The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.

The 2007 National Conference was held in Louisville, Kentucky.

See also

• American Advertising Federation Hall of Fame
• National Student Advertising Competition
• ADDY Awards
• Ad_2

External links

• American Advertising Federation
• Advertising Hall of Fame

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