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| Type | Private |
|---|---|
| Genre | Fitness |
| Founded | 1988 |
| Headquarters | Richmond, Virginia, USA |
| Area served | Central Virginia |
| Industry | Health & Fitness |
| Revenue | $7,000,000+ |
| Employees | 300+ |
| Parent | Richmond Fitness Inc. |
| Divisions | 7 |
| Website | www.amfamfit.com |
American Family Fitness (also known as AmFam or AFF) is a Richmond, VA-based chain of fitness clubs, operated by Richmond Fitness, Inc. It has been in business since 1988, and claims 300+ employees and a revenue of over $7 million annually. American Family Fitness was ranked the 30th largest revenue producing for-profit health club in North America in 2007, according to Club Industry magazine. As of September 2008, AFF has a total of 7 locations, 6 in the Richmond, Va area, and one in Fredericksburg, Va, with a total membership of over 110,000. AFF's mission is centered around providing a positive fitness experience for the entire family, and includes a number of programs targeted at kids , such as the "Kid's Zone" and other specialized youth programs. It also provides workout and nutritional counciling, access to personal trainers, numerous free classes (yoga, cycling, etc), exercise machines, an aquatics center, raquetball courts, and other similar activities. Another unique program offered by AFF is "AmFam U" - an 8-week training course with certificate, even open to most children, designed to teach proper workout techniques.
AFF's official mission statement is "Each day our employees will strive to improve the physical & mental well-being of each member".
AFF has been very active in supporting local charities, and has raised hundreds of thousands of dollars to support efforts such as childrens hospitals, and local boys and girls clubs.
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Canceling Membership
This can be a difficult process. After the one-year reduced membership period has lapsed, the client must go to the gym itself and cancel the membership. This can pose a problem for those who move out of the area. If the client is able to successfully cancel the membership, they should be sure to keep a record for many years. There are numerous blogs and reviews stating previous member's displeasure with customer service and price gauging as this company often does not cancel the client's membership as requested. The company has been known to send previous clients to collection agencies, often unbeknown to the aforementioned client.
See also
External links
References
- http://www.indeed.com/cmp/American-Family-Fitness
- http://www.amfamfit.com
- http://fitnessbusinesspro.com/news/fitness_american_family_fitness/
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