American Family Publishers (AFP)
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American Family Publishers (AFP)
One of the largest direct-mail agencies that market consumer magazine subscriptions to the public on behalf of magazine publishers. AFP is a chief competitor of publishers clearing house, using a similar sweepstakes promotion. AFP is a division of American Family Enterprises.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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