Type: Subsidiary
On the web: http://www.honda.com

Its cars might not be as American as apple pie, but Honda North America keeps the US appetite for Hondas sated. The subsidiary of Honda Motor coordinates the operations in North America that manufacture, market, and distribute Accord, Civic, and Acura cars, as well as Gold Wing, Shadow, and Valkyrie motorcycles. Of the 15 models made, Honda North America's best-selling cars include the Odyssey minivan and the CR-V SUV. Honda North America also markets hybrid versions of several of its sedans. New launches in 2009 include the Crosstour and Acura ZDX. Honda also makes jet and marine engines and power equipment. North America is Honda Motor's largest market, representing 45% of the carmaker's sales.

Officers:
President and CEO: Tetsuo Iwamura
EVP Automotive Operations: Takashi Sekiguchi
VP Advertising and Public Relations: Steve Center

Competitors:
General Motors
Nissan North America
Toyota Motor Sales

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