American Legacy Foundation
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American Legacy Foundation
|
2030 M St. NW, 6th Fl. Washington, DC 20036 DC Tel. 202-454-5555 Fax 202-454-5599 |
Type: Private - Not-for-Profit
On the web:
http://www.americanlegacy.org
American Legacy Foundation tells the truth. Its "truth" anti-smoking campaign is the most public face of this not-for-profit group that seeks to reach young smokers with no-nonsense TV and print ads, as well as its Web site, thetruth.com. The foundation's goals are to keep young people from lighting up and smoking, and to make cessation tools accessible to everyone through grants, training, activism, and community outreach. The organization was established in 1999 as a result of the Master Settlement Agreement between the attorneys general of 46 states and the tobacco industry; the settlement is the major source of funding for the American Legacy Foundation.
Officers:
Chair: Benjamin K. Chu
President and CEO: Cheryl G. Healton
EVP and Chief Financial and Investment Officer: Anthony Thomas O'Toole
Wikipedia on Answers.com:
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American Legacy Foundation
The American Legacy Foundation (ALF)[1][2][3] is a 501(c)(3) not-for-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. It was established in March 1998 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 states and five United States territories and the tobacco industry. It is funded primarily by payments designated by the settlement.
The organization is responsible for the truth anti-youth smoking ad campaign, which won an Effie Award in 2005, and the creation and continued funding of the Legacy Tobacco Documents Library (LTDL), a digital library hosted by the University of California, San Francisco. The LTDL contains more than 7 million internal documents (40+ million pages) created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.
See also
References
- ^ American Legacy Foundation press release. 2006-7-17, 2005-12-02.
- ^ Departments of Labor, Health and Human Services, Education, and Related Agencies Appropriations
- ^ PR Week (US) (March 5, 2007): p06.
External links
- American Legacy Foundation
- truth
- Become An Ex
- UCSF Tobacco Industry Videos Collection
- UCSF Tobacco Industry Audio Recordings Collection
- Rob Walker, "Ad Report Card: Tobacco, Smoked", Slate magazine, October 2, 2000
- Seth Stevenson, "How To Get Teens Not To Smoke: Prey on their insecurity", Slate magazine, March 7, 2005
- Libby Lewis, "Judge, Citing Reservations, Backs Anti-Tobacco Ads", All Things Considered, National Public Radio, August 23, 2005
- MyLegacyStory.org
- NATC
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
