American Marketing Association
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American Marketing Association
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311 S. Wacker Dr., Ste. 5800 Chicago, IL 60606 IL Tel. 312-542-9000 Toll Free 800-262-1150 Fax 312-542-9001 |
Type: Private - Association
On the web:
http://www.marketingpower.com
The largest marketing association in North America, the American Marketing Association (AMA) offers services to marketing professionals including best practices and research studies, job resources, and publications and directories. AMA publications include the flagship semi-monthly magazine Marketing News, as well as the Journal of Marketing, Journal of Public Policy & Marketing, and a variety of newsletters. The AMA Web site, MarketingPower.com, updates industry news and articles daily. The AMA has some 400 local chapters throughout the US and Canada about 40,000 members worldwide.
Officers:
Chairperson: Thomas K. (Tom) Hernquist
CEO and Director: Dennis L. Dunlap
Chief Marketing Officer: Nancy Costopulos
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American Marketing Association
Barron's Marketing Dictionary:
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American Marketing Association (AMA)
Professional not-for-profit society of marketers, consisting of nearly 50,000 members in 92 countries, headquartered in Chicago, Illinois, with 500 chapters throughout North America. Established in 1915 as the result of a merger between the American Marketing Society and the National Association of Marketing Teachers, the AMA is dedicated to the promotion of education and assistance in personal and professional career development of marketing professionals and to the advancement of the science and ethical practice of marketing disciplines. The association publishes several magazines and journals for the benefit of the public including Marketing News, the Journal of Marketing, and the Journal of Marketing Research. It also publishes books that address topics in the practical and theoretical areas of marketing; sponsors a variety of special-interest groups that address career development needs in specialized areas for marketing management, research, and educators; and provides a reference center on marketing issues.
Barron's Business Dictionary:
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American Marketing Association
National professional society of marketing and marketing research executives, sales and promotion managers, advertising specialists, and marketing teachers, headquartered in Chicago. The association publishes Marketing News, the Journal of Marketing, and the Journal of Marketing Research for the benefit of the public. It also offers marketing bibliographies and various books and pamphlets on marketing.
Wikipedia on Answers.com:
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American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members.[1] There are 76 professional chapters and 250 collegiate chapters across the United States. [2][3]
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries.[4]
It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal.
Boston Chapter
The Boston Chapter (officially the New England Chapter of the American Marketing Association, or AMA Boston) was formally founded and has been continuously organized since October 3, 1940. While the American Marketing Association was founded on January 1, 1937, the Boston Chapter may have existed as early as 1935 with Richard Ehrich as President, who may have been connected with the NAMT or AMS in some way.
See also
- marketing associations
References
- ^ "About AMA". American Marketing Association. http://www.marketingpower.com/AboutAMA/Pages/default.aspx. Retrieved 2008-10-03.
- ^ "Chapters". American Marketing Association. 2007. Archived from the original on October 31, 2007. http://web.archive.org/web/20071031062407/http://www.marketingpower.com/content24499.php. Retrieved December 1, 2007.
- ^ "History of the American Marketing Association". American Marketing Association. 2010. http://www.marketingpower.com/AboutAMA/Pages/History.aspx. Retrieved October 10, 2010.
- ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9
External links
- marketingpower.com - AMA website for professional marketers
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