APT (formerly Project AMP and Apex) is an upcoming online advertising management platform from Yahoo!. Announced[1] on 7 April 2008, the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo! were allowed to preview AMP! early. The service will sell online advertising for search, display, local, mobile, and video mediums.
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Annual Revenue: ▲US$6.7 Billion (2007) · Employees: 14,000 (2009)
Stock Symbol: (NASDAQ: YHOO) · Website: Yahoo.com |
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