analogy advertising
Barron's Marketing Dictionary:
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analogy advertising
Style of broadcast commercial using an extraneous example of one product in a comparison to explain the advertised product. An example of analogy advertising style would be the following commercial for XYZ vitamins: "Just as motor oil is important to the proper maintenance of your car's engine, XYZ vitamins are vital to your body's health."
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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