Anchor bottler

Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks.

The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.

Notable anchor bottlers include:

• The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market.
• Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 ^[1]and now covering ^[2] Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands;
• Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering ^[3] 28 countries in eastern Europe, Russia and Nigeria
• Coca-Cola Amatil covering ^[4] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea;
• The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
• The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.

References

1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length"
2. ^ Coca-Cola Enterprises homepage "The World's Largest Bottler"
3. ^ Coca-Cola Hellenic - geographic footprint Interactive Map
4. ^ About CCA - Country overview

External links

• Coca-Cola Enterprises website
• CCHBC website
• Coca-Cola Amatil website

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