Marketing Dictionary:

Andy Awards

Annual awards for creative excellence in advertising sponsored by the advertising club of new york. The key objective of the international awards is to seek out, encourage, and recognize creative excellence in print, broadcast, out-of-home, direct response, and interactive media advertising. Judges chosen from the advertising community select the winners, and judging takes place in two phases. The first phase is held simultaneously on both coasts of the United States, in New York and San Francisco, and the final judgment of those works that come through the first phase is held at a different location each year, typically outside the United States. Awards of distinction or excellence are presented in 40 different categories, which include 10 technical categories. All excellence award winners are also eligible for the $50,000 Grandy Award for the best of show.

 
 
 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

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