May 4, 1964. Created by Irna Phillips and sponsored by P&G, this soap was set in fictional Bay City. It was the first soap to air for a full hour and the first to beget two spin-offs (“Somerset” and “Texas”). Charles Durning, Ted Shackelford, Eric Roberts, Ray Liotta, Kyra Sedgwick, Faith Ford, Morgan Freeman, Jackée Harry, Victoria Wyndham and Valarie Pettiford are some of its well-known alums. The show was canceled in 1999 and the last episode aired June 25, 1999.
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