AOL Hometown was a web hosting service offered by AOL. It offered 12 megabytes of server space for AOL subscribers to publish their own websites, and included an own WYSIWYG online website builder called 1-2-3 Publish[1][2] not requiring knowledge of HTML (AOLpress had been AOL's website builder before the introduction of AOL Hometown). In 2001, AOL Hometown estimatedly had 11 million websites[3] and a new website was added to it every eight seconds.[4] By 2002, AOL Hometown had grown to 14 million websites.[5] It was shut down on 31 October 2008.
Its shutdown led to the creation of The Archive Team by one angered Jason Scott Sadofsky[6][7][8] (commonly known as Jason Scott) which, with the help of the Internet Archive and other activist websites, saved as much of GeoCities as possible when it became the next "critical part of online history"[6] and "important outlet for personal expression on the Web"[9] to be shut down with short notice in October 2009.
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Official online information as to when AOL Hometown started out are scarce. whois.pho.to gives a register date of "before Aug-1996" for the domain of hometown.aol.co.uk, however that probably relates rather to the basic AOL domain itself since the "domain name" to the registration is given as "aol.co.uk".[10] First mention of AOL Hometown in a Google Scholar publication dates from 2000, which is Quick Guide to You'Ve Got Pictures, Aol Exclusive Version by D. Peal.[11] Prior to that, AOL Hometown was mentioned in a Deseret News article on September 30, 1999.[12]
Two tools for AOL Hometown still available on the internet suggest a start date of 1999 or before. The copyright notice to the AOL Hometown StatCounter reads "Copyright 1999-2011".[13] The imprint to the download page of James S. Huggins's AOL Hometown easyDesigner says that it was "created: before Thu, 01.Nov.2001", and its copyright notice reads "© 1997-2011"[14]
Less reliable information for the start date of AOL Hometown can be found in forum posts and weblogs of its former users, particularly after its shutdown:
Over the time of its existence, AOL Hometown incorporated websites of formerly independent services acquired by or merged with AOL,[6] including, but not limited to Ancestry.com,[12] MyFamily.com, and Netscape,[12] CompuServe,[20] eAccess[21][22] AcmeCity[23] and others.
Therefore, it also contained an unknown number of websites that had been online for longer than the existence of AOL Hometown itself. On the German forum antispam.de, one poster complained in 2008 that with the shutdown of AOL Hometown, AOL had deleted his website that had remained on the internet "for more than 17 years" by then, that is, since at least 1991.[24]
"Well it looks like AOL did it again. Another sneaky move. The Hometown pages all seem to have disappeared. [...] I only discovered this morning that AOL pulled the plug on Oct 31st, 2008." - taimantis.com, November 11th, 2008[25]
"Lots of information on AOL Hometown very important to people who put hard work into these efforts is being lost, possibly without notice." - David Dillard, "Meet the Googles" Visits the Grave Site of AOL Hometown to Ponder Its Past All to Short Life[26]
"I was surprised to find that AOL just shut down their homepage service on Oct. 31st. There were many great websites created through that service that simply no longer exist." - Dr. Jitters, November 12, 2008[27]
"I knew this was coming, I just didn't know the day. I tried, with the help of some great people, to get AOL to donate ficlets to a non-profit, with no luck. I asked them just to give it to me outright since I invented it and built it with the help of some spectacular developers and designers. All of this has gone nowhere. [...] I'm disappointed that AOL's turned its back on the community, although I guess I shouldn't be surprised." - Kevin Lawver, Ficlets Est Mort[28]
"A terrible thing happened recently. You might have missed it. AOL Hometown, which itself was actually a combination of a bunch of previously acquired websites, shut down.
[...] It's all fine and good, those readers who sneer and say 'you get what you pay for' and 'ha ha, losers'. But the fact is, these people were brought online and given a place for themselves. Like a turkey drawn with a child's hand or a collection of snow globes collected from a life well-lived, these sites were hand-made, done by real people, with no agenda or business plan or knowledge, exactly, of how everything under the webservers worked. They were paying for their accounts, make no mistake – this was often provided to them as a tool combined with their AOL accounts. Some were absorbed from other companies as AOL purchased them. Some of these websites had existed for a decade. [...]
We're talking about terabytes, terabytes of data, of hundreds of thousands of man-hours of work, crafted by people, an anthropological bonanza and a critical part of online history, wiped out because someone had to show that they were cutting costs this quarter." - Jason Scott, Eviction, or the Coming Datapocalypse[6]
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