Marketing Dictionary:

area of dominant influence (ADI)

In the measurement of television audience data, geographic area composed of all the counties influenced by originating stations in a particular television market. For example, the New York ADI is composed of all the counties in New York and New Jersey where the New York City television stations are viewed. Each county in the United States is allocated exclusively to one ADI. See also designated market area.

 
 
 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

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