Asahi Life

Type: Private - Mutual Company
On the web: http://www.asahi-life.co.jp

One of Japan's oldest and largest life insurance firms, Asahi Mutual Life Insurance sells primarily life and health policies to individuals and groups. Its specialized products include policies that pay victims of cancer, stroke, and heart attack. Increased competition from industry deregulation, the plunging stock market, and cancellation of policies forced Asahi to cut about a third of its workforce at one point. In an effort to increase sales, the company started selling nonlife insurance products through Tokio Marine Holdings (formerly Millea Holdings). A focus on third sector products, including health insurance, has helped stabilize the company's outlook.

Officers:
Chairman: Yuzuru Fujita
President,CEO, and Director: Yoshiki Sato
Executive Officer (Finance Division and Real Estate): Yoshihisa Inoue

Competitors:
Meiji Yasuda Life
Nippon Life Insurance
Sumitomo Life

Asahi Mutual Life Insurance Company

Founded	1888
Headquarters	Tokyo, Japan
Industry	Insurance
Website	asahi-life.co.jp

The head office of the Asahi Mutual Life Insurance Company

Asahi Mutual Life Insurance Company (朝日生命保険相互会社 Asahi Seimei Hoken Sōgo-kaisha) is a Japanese insurance company, headquartered in Tokyo. The company was founded in 1888 and is, today, one of the largest insurers in Japan.

External links

• Asahi Mutual Life Insurance Company (in Japanese)

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