ASCII Ribbon Campaign

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ASCII Ribbon Campaign

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The ASCII ribbon campaign is an Internet phenomenon started in 1998 advocating that e-mail be sent only in plain text, because of inefficiencies or dangers of using HTML e-mail. Proponents placed ASCII art in their signature blocks, meant to look like an awareness ribbon, along with a message or link to an advocacy site:

()  ascii ribbon campaign - against HTML e-mail 
/\  www.asciiribbon.org   - against proprietary attachments
                       _
ASCII ribbon campaign ( )
 against HTML e-mail   X
                      / \
/"\
\ /  ASCII Ribbon Campaign
 X    against HTML e-mail
/ \
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History

Following the development of Microsoft Windows 95, certain people[who?] became annoyed that they were receiving email in HTML and other non-human-readable formats. Sally Hambridge of the Intel Corporation wrote in the RFC 1855 entitled "Netiquette Guidelines" dated October 1995: "Do not include control characters or non-ASCII attachments in email messages". The first known appearance of a ribbon in support of the campaign was in the signature of an email dated 17 June 1998 by Mauricio Teixeira of Brazil.[1]

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