The ASCII ribbon campaign is an Internet phenomenon started in 1998 advocating that e-mail be sent only in plain text, because of inefficiencies or dangers of using HTML e-mail. Proponents placed ASCII art in their signature blocks, meant to look like an awareness ribbon, along with a message or link to an advocacy site:
() ascii ribbon campaign - against HTML e-mail /\ www.asciiribbon.org - against proprietary attachments
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ASCII ribbon campaign ( )
against HTML e-mail X
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/"\ \ / ASCII Ribbon Campaign X against HTML e-mail / \ |
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Following the development of Microsoft Windows 95, certain people[who?] became annoyed that they were receiving email in HTML and other non-human-readable formats. Sally Hambridge of the Intel Corporation wrote in the RFC 1855 entitled "Netiquette Guidelines" dated October 1995: "Do not include control characters or non-ASCII attachments in email messages". The first known appearance of a ribbon in support of the campaign was in the signature of an email dated 17 June 1998 by Mauricio Teixeira of Brazil.[1]
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