asking price

The price at which an item is offered for sale.

1. Price at which an investment is offered for sale; also called ask price, asked price, ask, or Offering Price.

2. Per-share price at which mutual fund shares are offered to the public, usually the Net Asset Value per share plus a sales charge, if any. See also Bid and Asked.

The list price that an owner would like to receive.
Example: Abel advertises a property for sale at a price of $100,000. The advertised price is Abel's asking price.

The noun has one meaning:

Meaning #1: the price at which something is offered for sale
  Synonym: selling price