Aspen Marketing Services
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Aspen Marketing Services
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Aspen Marketing Services is a marketing services agency in the United States and Canada. Aspen is a division of Epsilon, itself a subsidiary of the Alliance Data marketing company. Aspen Marketing is headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, Toronto, and Tampa and has an estimated 750 employees nationwide.[1]
As of 2012, the President and Chief Executive Officer is Patrick J. O’Rahilly. During his tenure, Aspen has made several acquisitions including SRI Analytics (2005), DVC Worldwide (2006), the Townsend Agency (2007), and Newgen Results Corporation (2007)[2][3]
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Contents
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Service Offerings
Aspen Marketing Services provides the following services:
- Direct Marketing
- Consumer Promotions and Premiums
- Event Marketing
- Public Relations
- Digital marketing
- Analytics including Predictive Analytics and Behavioral Targeting
Clients
Aspen has been known to send third party solicitations and run marketing campaigns for the following companies.
Automotive
- Chrysler Group LLC
- Ford Motor Company
- General Motors
- Nissan Motors
- Toyota/Scion Motors
- Volvo Motors
Telecommunications
Electronics
Consumer Packaged Goods
Financial Services
Executive Team
Patrick J. O'Rahilly, President & CEO
Cathy Lang, COO
Don Danner, CFO
Rick Goddard, CIO
Fiore Dinovi, General Counsel
Company history
2011 Aspen was acquired by Epsilon, a division of Alliance Data Systems[4]
2007 acquired Townsend Agency
2006 acquired DVC Worldwide
2005 acquired SRI Analytics
External links
References
- ^ Elliott, Stuart (2012) "http://mediadecoder.blogs.nytimes.com/2011/04/25/epsilon-to-acquire-aspen-marketing-services: Epsilon to Acquire Aspen Marketing Services]
- ^ destinationCRM.com: Aspen Marketing Services Acquires Newgen Results Corp.
- ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=32140
- ^ Elliott, Stuart (2012) "http://mediadecoder.blogs.nytimes.com/2011/04/25/epsilon-to-acquire-aspen-marketing-services: Epsilon to Acquire Aspen Marketing Services]
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