Auction or Auction Sale

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Barron's Business Dictionary:

Auction or Auction Sale

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Way of marketing property without a set price. bids are taken verbally on the spot, by phone, by mail, by telegram, etc., and the property is sold to the highest bidder.
Auctioning real estate may require both an auctioneer’s license and a real estate license.
See also dutch auction.

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Award (in banking)
Stalking Horse (finance term)
Market Value (legal term)