Independent nonprofit auditing organization formed in 1914 whose membership is composed of advertisers, advertising agencies, and publishers of newspapers, magazines, and web sites that sell advertising space. Its purpose is to audit and validate print media circulation claims and Internet traffic figures for the benefit of its members. Relied upon as a principal information source by media planners, the bureau publishes annual audit reports that detail the findings of its auditors as well as semiannual Publisher's Statements. ABC can be found at www.accessabc.com. See also abc statement; business publications audit of circulations; i/pro.
Audit Bureau of Circulations
| Marketing Dictionary: Audit Bureau of Circulations (ABC) |
| Wikipedia: Audit Bureau of Circulations |
This article is about the North American ABC. For the British/Irish ABC, see ABC (Audit Bureau of Circulations UK).
The Audit Bureau of Circulations (ABC) of North America is a non-profit circulation-auditing organization. It is one of several organizations, operating in different parts of the world, that audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by their members.
ABC is a forum of the magazine and newspaper publishers, advertisers and advertising agencies, similar to BPA Worldwide. As a non-profit association, ABC is funded by dues and service fees by advertisers, advertising agencies and publishers. ABC provides credible, verified information critical to the media buying and selling process by conducting independent, third-party audits of print circulation, readership and Web site activity. ABC also maintains an electronic database of audited circulation and readership media.
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History
At the turn of the 20th century, publishers were ungoverned. A practice of inflating circulation figures to win advertising dollars was common. With little recourse, advertisers were forced to buy advertising based on exaggerated circulation claims.
Determined to end deceptive industry practices, advertisers, advertising agencies and responsible publishers banded together to establish an industry organization to independently verify circulation. In 1914, ABC was created.
Governance
ABC is governed by a tripartite board of directors composed of 17 publishers and 19 advertisers and advertising agencies. The board meets three times a year (March, July and November) to review existing rules, establish new rules and consider member requests.
ABC also has 14 advisory committees. The advisory committees meet throughout the year and discuss member-initiated topics. The committees consider the topics and make recommendations to the ABC board of directors.
The organization has its headquarters in Schaumburg, Illinois, and additional offices in New York City and Toronto.
Membership
Membership is open to all publishers, advertisers and advertising agencies. Additionally, any individual, firm or corporation who requires access to circulation data may apply for an associate membership.
See also
- Newspaper circulation
- Magazine circulation
- International Federation of Audit Bureaux of Circulations
- Audited Bureau of Circulations
- OJD Morocco
External links
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
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